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      How we can help

      CRM Value Capture

      More than half of all companies that invest in customer relationship management (CRM) systems don’t achieve the expected payback. With our proven approach you can harness the full power of your CRM system to boost revenue and customer loyalty.

      CRM Value Capture
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      Your CRM system can—and should—be a powerful weapon in your sales and marketing arsenal. Yet a range of strategy, technology and user-adoption issues often result in disappointing ROI. We provide an integrated solution that addresses every component of CRM optimization, from clearly defined directives and processes to systems configuration and integration to enthusiastic frontline adoption.

      Our CRM ROI diagnostic assesses the strengths and weaknesses of your current CRM, surveys employees to uncover their unvarnished perceptions and pain points, and aligns leaders on your point of departure, desired end state, and near-term priorities.

      We then work closely with you to develop a roadmap to value, develop the right technology architecture and commercial process design, and provide the training and implementation help you need to join the ranks of CRM “value maximizers,” that select group of companies that derive nearly three times the benefit from their CRM systems compared to CRM “value wasters.”

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      Assess your key strengths and weaknesses

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      Get leadership team in a room and align them on best way forward

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      Map the steps needed to take your CRM to the next level

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      Many CRM systems are bloated with poor-quality data and unqualified names.
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      Leading commercial operations teams emphasize digital tools that help frontline reps.
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      A disciplined cadence combined with new skills and behaviors will help the sales team maintain revenues and emerge from the Covid-19 crisis stronger.
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      Leading B2B companies use key account management to create value for their most important customers.
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      Greg Callahan Partner Boston

      EverClean

      Establish the clean data foundation you need with EverClean, our CRM data cleanup and development service + software for enterprise B2B sales organizations.

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      Build a detailed analysis of market opportunity—and mobilize your sales teams to attack it.

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      The right accounts, cadence, actions and tools. Those are the cornerstones of strong account management. Get it right and the results can be transformative. We help you do just that, with a proven end-to-end program that gets results.

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      Strategic Planning

      Strategic Planning

      Rigid calendar-year planning cycles are obsolete. Our Living Strategy approach helps you conquer four pitfalls of strategic planning so you can join the elite ranks of companies that meet and exceed their strategic ambition.

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      Sustainability in Private Equity

      Sustainability in Private Equity

      Take a holistic approach to ESG that spans the entire investing value chain, to achieve superior returns and help create a more sustainable world. 

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