We have limited Spanish content available. View Spanish content.

Retail Holiday Newsletter

2022 Holiday Shopping Outlook

Bain forecasts 7.5% nominal growth in US holiday retail sales. Six tips can help retailers capture their fair share this season and beyond.

By Aaron Cheris, Stephanie Koszyk, Darrell Rigby, and Suzanne Tager

Infographic

2022 Holiday Shopping Outlook
en
  • Notes

    Holiday season is November and December only. Bain defines US retail sales as unadjusted in-store and nonstore (e-commerce and mail order) sales, excluding sales by auto and auto parts dealers, gas stations, and restaurants.

    Historical sales and forecast for Bain-defined retail sales are not seasonally adjusted.

    Consumer Health Index is seasonally adjusted, and 100 is equivalent to the August 2017 baseline.

    The authors would like to acknowledge Ashish Prasad, Sakshi Goyal, Shivali Srivastava, Saavy Tyagi, and Saurabh Arora for their contributions to this newsletter.

 

Authors
  •
    Partner, San Francisco
  • Practice Director, Toronto
  • Partner, Boston
  • Chief of Staff to the Worldwide Managing Partner, New York
Tags

How We've Helped Clients

Automation and Collaboration: The Marisa story

See more related case studies

Travel company finds new routes to profitability

See more related case studies

Inspiring retail employees to think and act like owners

See more related case studies

Want to continue the conversation

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results

Contact Bain

How can we help you?

See all offices