Retail Holiday Newsletter

2023 Holiday Shopping Outlook

Bain forecasts 3% nominal growth in US retail sales this holiday, the lowest since 2018. Six tips can help retailers weather the snowstorm.

By Aaron Cheris, Sarah Irizarry, Stephanie Koszyk, Darrell Rigby, and Suzanne Tager

Infographic

2023 Holiday Shopping Outlook
en
  • Notes

    Holiday season is November and December only. Bain defines US retail sales as unadjusted in-store and nonstore (e-commerce and mail order) sales, excluding sales by auto and auto parts dealers, gas stations, and restaurants.

    Historical sales and forecast for Bain-defined retail sales are not seasonally adjusted.

    Consumer Health Index is seasonally adjusted, and 100 is equivalent to the August 2017 baseline.

    The authors would like to acknowledge Harkaran Abhaypal, Anshula Batra, Megha Dasgupta, Krati Gupta, Sameer Gupta, Mrigya Kochar, Shivali Srivastava, and Liz Vargo for their contributions to this newsletter.

Authors
  • Headshot of Aaron Cheris
    Partner, San Francisco
  • Headshot of Sarah Irizarry
    Alumni, Houston
  • Headshot of Stephanie Koszyk
    Practice Area Director (spanish), Dallas
  • Headshot of Darrell Rigby
    Partner, Boston
  • Headshot of Suzanne Tager
    Chief of Staff to the Worldwide Managing Partner, New York
First published in septiembre 2023
Tags

How We've Helped Clients

Inspiring retail employees to think and act like owners

See more related case studies

Retailer's performance improvement boosts shareholder value

See more related case studies

Omnichannel strategy boosts fashion company

See more related case studies

Want to continue the conversation

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results

Contact Bain

How can we help you?

See all offices