Report

Luxury and Technology: Artificial Intelligence’s Quiet Revolution

Far from being incompatible, luxury and AI can complement and enrich each other.

By Mathilde Haemmerlé, Joëlle de Montgolfier, Cyrille Vincey, Charlotte Bouttier, Bénédicte Epinay, and Laurent Dhennequin

First published on octubre 03, 2024
min read


Adoption of artificial intelligence solutions by luxury goods houses is set to accelerate over the next 12–24 months, according to the latest report by Bain & Company in partnership with Comité Colbert, the trade association for the French luxury industry. Drawing on a new survey of luxury maisons, the report offers a rigorous overview of AI adoption and ongoing testing across 20 uses cases. While AI adoption by maisons has so far been targeted and quite limited (with fewer than two use cases adopted, on average), each maison is testing or planning more than five additional AI-powered use cases across the value chain, on average. Longer term, AI has the potential to transform the daily lives of artisans and sales ambassadors, as well as maisons’ relationship with their customers, although the sector remains cautious of deploying the technology in creative functions, out of a desire not to risk altering luxury’s essence or compromising its authenticity. DOWNLOAD THE REPORT (PDF) Explore the potential that artificial intelligence has to transform luxury goods houses. Industry Fashion and Luxury In a world governed by trends, stay ahead of the trends that matter most

Adoption of artificial intelligence solutions by luxury goods houses is set to accelerate over the next 12–24 months, according to the latest report by Bain & Company in partnership with Comité Colbert, the trade association for the French luxury industry.

Drawing on a new survey of luxury maisons, the report offers a rigorous overview of AI adoption and ongoing testing across 20 uses cases. While AI adoption by maisons has so far been targeted and quite limited (with fewer than two use cases adopted, on average), each maison is testing or planning more than five additional AI-powered use cases across the value chain, on average.

Longer term, AI has the potential to transform the daily lives of artisans and sales ambassadors, as well as maisons’ relationship with their customers, although the sector remains cautious of deploying the technology in creative functions, out of a desire not to risk altering luxury’s essence or compromising its authenticity.

DOWNLOAD THE REPORT (PDF)

Explore the potential that artificial intelligence has to transform luxury goods houses.