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Retail Holiday Newsletter

2020 Holiday Shopping Outlook

Amid the Covid-19 pandemic, this year’s holiday will look different than usual, but it’s still likely to bring some cheer.

By Darrell Rigby, Aaron Cheris, Suzanne Tager, Michelle Paratore, and Stephanie Koszyk

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2020 Holiday Shopping Outlook
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  • Notes

    Holiday season is November and December. Growth represents YOY change in US market only. 2020 growth rates are Bain’s forecasts.

    Bain defines US retail sales as unadjusted in-store and nonstore (e-commerce and mail order), excluding sales by auto and auto parts dealers, gas stations and restaurants.

    Retail spending constitutes Bain-defined retail categories.

Future releases and topics

Look out for our upcoming issues:

  • Issue 2 (late October): Will Covid-19 Change Singles' Day?
  • Issue 3 (mid-November): Unpacking Amazon's holiday strategy
  • Issue 4 (mid-January): Post-holiday recap and resolutions for 2021

We look forward to sharing holiday headlines with you and hearing your feedback throughout the holiday season.

About our research partner

ROI Rocket is a leading provider of full-service research, fulfillment, and digital and direct marketing support to a broad client base of consultants, investors, publicly and privately held corporations, agencies, and market research firms. For details, visit www.roirocket.com or contact Noah Seton (noah.seton@roirocket.com).

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