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Press release

Bain & Company Middle East leads MENA Retail Session at the FII

Bain & Company Middle East leads MENA Retail Session at the FII

Bain will host a panel discussion that examines current trends in the MENA consumer culture and, how companies and retailers can better serve the needs of these new MENA consumers

  • octubre 20, 2021
  • min read

Press release

Bain & Company Middle East leads MENA Retail Session at the FII

Dubai, UAE - Bain & Company Middle East announces its participation in the 5th Anniversary of the Future Investment Initiative (FII), a three-day program to be held in Riyadh from the 26th to the 28th of October.  Bain will host a panel discussion that examines current trends in the MENA consumer culture and, how companies and retailers can better serve the needs of these new MENA consumers.

Moderated by Anne-Laure Malauzat, Partner at Bain & Company Middle East, the session will take place on the first day of the event from 15:45 to 17:00 (KSA time). Malauzat will be hosting C-level executives of leading retail companies in the MENA region. The discussion will focus on how today’s consumer is evolving into a more informed purchaser, demanding more personalized and digitalized services, with a growing interest in newer insurgent brands and sustainability.

The session will dive into global retail trends while identifying the ones which are most relevant to the MENA region in the short or long term. Differences between consumers in North Africa, Saudi Arabia and Gulf countries will also be discussed. In addition, the session will examine how companies and retailers can adapt to the emerging needs of MENA consumers in order to serve them better.

“While they are clearly impacted by the global trends, consumers in MENA also have their own specificities. They care about health and wellness just like their global counterparts but they are also increasingly diverse and fast changing in their demands, thus creating many new challenges and opportunities for consumer products companies and retailers,­­­” said Cyrille Fabre, Partner at Bain & Company Middle East.

In the previous edition of the FII program, the theme revolved around “Neo-renaissance.” The theme for the 5th Anniversary of the initiative will be “Invest in Humanity.”

Equality, ingenuity, and scalability are the three pillars that are shaping the future of global business and investment. For the past five years, the ​FII community has shaped the future of global investment through an interactive program featuring conversations with global leaders, executive roundtables, and networking among CEOs and policymakers.

Editor's Note: To arrange an interview, please contact Samar Imtiaz at marketing.middleeast@bain.com.

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Acerca de Bain & Company

Bain & Company es una consultora global que ayuda a los generadores de cambio más ambiciosos del mundo a definir el futuro. A través de 64 oficinas en 39 países, trabajamos como un solo equipo junto a nuestros clientes para lograr resultados extraordinarios, superar a la competencia y redefinir las industrias. En 2022, cumplimos 25 años en América del Sur, trabajando en estrecha colaboración con empresas líderes en múltiples industrias, experiencia integrada y personalizada que complementamos con un vibrante ecosistema de innovación digital para ofrecer mejores resultados, más rápidos y duraderos.

Como una empresa consciente de los desafíos globales actuales, tenemos como compromiso a 10 años invertir más de 1.000 millones de dólares en servicios pro-bono para llevar nuestro talento, experiencia y conocimiento a las organizaciones que abordan en materia de educación, equidad racial, justicia social, desarrollo económico y medio ambiente. A su vez, EcoVadis, la plataforma líder en calificaciones de rendimiento medioambiental, social y ético para las cadenas de suministro mundiales nos otorgó la calificación platinum que nos sitúa en el 1% más alto entre todas las empresas. Desde nuestra fundación en 1973, hemos medido nuestro éxito a través del éxito de nuestros clientes, y nosotros orgullosamente mantenemos el nivel más alto de respaldo en la industria.