We have limited Portuguese content available. View Portuguese content.

Press release

Bain & Company Middle East leads MENA Retail Session at the FII

Bain & Company Middle East leads MENA Retail Session at the FII

Bain will host a panel discussion that examines current trends in the MENA consumer culture and, how companies and retailers can better serve the needs of these new MENA consumers

  • outubro 20, 2021
  • min read

Press release

Bain & Company Middle East leads MENA Retail Session at the FII

Dubai, UAE - Bain & Company Middle East announces its participation in the 5th Anniversary of the Future Investment Initiative (FII), a three-day program to be held in Riyadh from the 26th to the 28th of October.  Bain will host a panel discussion that examines current trends in the MENA consumer culture and, how companies and retailers can better serve the needs of these new MENA consumers.

Moderated by Anne-Laure Malauzat, Partner at Bain & Company Middle East, the session will take place on the first day of the event from 15:45 to 17:00 (KSA time). Malauzat will be hosting C-level executives of leading retail companies in the MENA region. The discussion will focus on how today’s consumer is evolving into a more informed purchaser, demanding more personalized and digitalized services, with a growing interest in newer insurgent brands and sustainability.

The session will dive into global retail trends while identifying the ones which are most relevant to the MENA region in the short or long term. Differences between consumers in North Africa, Saudi Arabia and Gulf countries will also be discussed. In addition, the session will examine how companies and retailers can adapt to the emerging needs of MENA consumers in order to serve them better.

“While they are clearly impacted by the global trends, consumers in MENA also have their own specificities. They care about health and wellness just like their global counterparts but they are also increasingly diverse and fast changing in their demands, thus creating many new challenges and opportunities for consumer products companies and retailers,­­­” said Cyrille Fabre, Partner at Bain & Company Middle East.

In the previous edition of the FII program, the theme revolved around “Neo-renaissance.” The theme for the 5th Anniversary of the initiative will be “Invest in Humanity.”

Equality, ingenuity, and scalability are the three pillars that are shaping the future of global business and investment. For the past five years, the ​FII community has shaped the future of global investment through an interactive program featuring conversations with global leaders, executive roundtables, and networking among CEOs and policymakers.

Editor's Note: To arrange an interview, please contact Samar Imtiaz at marketing.middleeast@bain.com.

###

Sobre a Bain & Company

Somos uma consultoria global que auxilia empresas e organizações a promover mudanças que definam o futuro dos negócios. Com 65 escritórios em 40 países, trabalhamos em conjunto com nossos clientes como um único time, com o propósito compartilhado de obter resultados extraordinários, superar a concorrência e redefinir indústrias. Em 2022, a Bain completa 25 anos de atuação na América do Sul, trabalhando fortemente em conjunto com as maiores companhias líderes de seus segmentos. Complementamos nosso conhecimento especializado integrado e personalizado com um ecossistema de inovação digital a fim de entregar os melhores resultados, com maior rapidez e durabilidade.

Com o compromisso de investir mais de US$1 bilhão em serviços “pro bono”, em 10 anos, usamos nosso talento, conhecimento especializado e percepção em prol de organizações que enfrentam atualmente os desafios urgentes relacionados ao desenvolvimento socioeconômico, meio ambiente, equidade racial e justiça social. Recentemente, recebemos a classificação ouro da EcoVadis, plataforma líder em classificações de desempenho ambiental, social e ético para cadeias de suprimentos globais, o que nos coloca entre os 2% melhores de todas as companhias.

Desde nossa fundação em 1973, medimos nosso sucesso pelo de nossos clientes e temos o orgulho de manter o mais alto nível de satisfação em nossa indústria. Saiba mais em www.bain.com.br e em nosso LinkedIn Bain & Company Brasil