Press release

Bain & Company Middle East leads MENA Retail Session at the FII

Bain & Company Middle East leads MENA Retail Session at the FII

Bain will host a panel discussion that examines current trends in the MENA consumer culture and, how companies and retailers can better serve the needs of these new MENA consumers

  • 2021年10月20日
  • min read

Press release

Bain & Company Middle East leads MENA Retail Session at the FII

Dubai, UAE - Bain & Company Middle East announces its participation in the 5th Anniversary of the Future Investment Initiative (FII), a three-day program to be held in Riyadh from the 26th to the 28th of October.  Bain will host a panel discussion that examines current trends in the MENA consumer culture and, how companies and retailers can better serve the needs of these new MENA consumers.

Moderated by Anne-Laure Malauzat, Partner at Bain & Company Middle East, the session will take place on the first day of the event from 15:45 to 17:00 (KSA time). Malauzat will be hosting C-level executives of leading retail companies in the MENA region. The discussion will focus on how today’s consumer is evolving into a more informed purchaser, demanding more personalized and digitalized services, with a growing interest in newer insurgent brands and sustainability.

The session will dive into global retail trends while identifying the ones which are most relevant to the MENA region in the short or long term. Differences between consumers in North Africa, Saudi Arabia and Gulf countries will also be discussed. In addition, the session will examine how companies and retailers can adapt to the emerging needs of MENA consumers in order to serve them better.

“While they are clearly impacted by the global trends, consumers in MENA also have their own specificities. They care about health and wellness just like their global counterparts but they are also increasingly diverse and fast changing in their demands, thus creating many new challenges and opportunities for consumer products companies and retailers,­­­” said Cyrille Fabre, Partner at Bain & Company Middle East.

In the previous edition of the FII program, the theme revolved around “Neo-renaissance.” The theme for the 5th Anniversary of the initiative will be “Invest in Humanity.”

Equality, ingenuity, and scalability are the three pillars that are shaping the future of global business and investment. For the past five years, the ​FII community has shaped the future of global investment through an interactive program featuring conversations with global leaders, executive roundtables, and networking among CEOs and policymakers.

Editor's Note: To arrange an interview, please contact Samar Imtiaz at marketing.middleeast@bain.com.

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ベイン・アンド・カンパニーについて

 ベイン・アンド・カンパニーは、未来を切り開き、変革を起こそうとしている世界のビジネス・リーダーを支援しているコンサルティングファームです。1973年の創設以来、クライアントの成功をベインの成功指標とし、世界38か国63拠点のネットワークを展開しています。クライアントが厳しい競争環境の中でも成長し続け、クライアントと共通の目標に向かって「結果」を出せるように支援しています。ベインのクライアントの株価は市場平均に対し約4倍のパフォーマンスを達成しており、私たちは持続可能で優れた結果をより早く提供するために、様々な業界や経営テーマにおける知識を統合し、外部の厳選されたデジタル企業等とも提携しながらクライアントごとにカスタマイズしたコンサルティング活動を行っています。

商号  : ベイン・アンド・カンパニー・ジャパン・インコーポレイテッド
代表者 : 奥野 慎太郎(日本における代表)
所在地 : 東京都港区赤坂9-7-1 ミッドタウン・タワー8階
URL   : https://www.bain.co.jp