We have limited Spanish content available. View Spanish content.

B2B Elements of Value

Bain Partners Eric Almquist, Lori Sherer & Jamie Cleghorn describe how Bain's Elements of Value® affects B2B customers.

B2B Elements of Value

Understanding what your customers truly value can have big benefits: clearer differentiation, more pricing power and bigger market share. Elements of Value® provides a framework and empirical basis to identify—in B2C or B2B businesses—what really matters to your customers and how to deliver it most effectively.

Tags
Tags

Want to continue the conversation

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results