B2B Elements of Value

Bain Partners Eric Almquist, Lori Sherer & Jamie Cleghorn describe how Bain's Elements of Value® affects B2B customers.

B2B Elements of Value

Understanding what your customers truly value can have big benefits: clearer differentiation, more pricing power and bigger market share. Elements of Value® provides a framework and empirical basis to identify—in B2C or B2B businesses—what really matters to your customers and how to deliver it most effectively.

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