Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

We have limited Spanish content available. View Spanish content.

Disponemos de contenido en español limitado. Ver el contenido en español.

How we can help

Next-Gen Key Account Management

Tectonic shifts in the retail landscape and rapidly evolving shopper needs require CPGs to reinvent themselves. Next-Gen Key Account Management enables you to work closely with retailers to jointly identify and execute optimal value-creation strategies. 

 

From Value Identification to Execution

What to Expect

What to Expect

Our Next-Gen Key Account Management approach enhances the joint value that you can create with your retail customers. We can help you build customized plans for each account, anchored in a deep understanding of their strategy and the joint profit pool. 

You can strengthen your team's capabilities with FrontViewSM, our proprietary state-of-the-art software solution powered by advanced analytics, to address every facet of key account management, from plan definition to negotiation to results tracking and plan monitoring. FrontView is a unique software solution that allows you to model scenarios and trade simulations and develop individually tailored plans that produce maximum value for you and your customers. 

Insights

Our Team

Want to continue the conversation

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results