Leaders at Bain and Google discuss the impact of Covid-19 on travel and leisure in Europe, the Middle East and Africa overall, and then they delve into how recovery is likely to be different by country and by industry segments. Bain's Phil Kleweno, Caterina Rovati and Laura Beaudin as well as Google's Nicolas Darveau-Garneau share marketing strategies to help accelerate recovery and engage customers in this new reality.
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The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.