We have limited Spanish content available. View Spanish content.

Infographic

The B2C Elements of Value

Knowing what consumers value can help companies improve performance—and even unlock new markets.

Infographic

The B2C Elements of Value
The B2C Elements of Value
en

 

INSPIRED BY

The Elements of Value

Understanding the 30 elements of value for consumers can help companies gain an edge.

Read More

Elements of Value® Insights

What do customers want? Bain's Elements of Value® represent the deeper aspirations behind the purchasing decisions of B2B and B2C customers. Our insights explore the ways companies can go beyond price to offer more value.
Tags

How We've Helped Clients

Food Co. jump-starts growth with return to core brands

See more related case studies

Preserving donors at the Nature Conservancy

See more related case studies

Inspiring retail employees to think and act like owners

See more related case studies

Want to continue the conversation

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results

Contact Bain

How can we help you?

See all offices