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The B2C Elements of Value

Knowing what consumers value can help companies improve performance—and even unlock new markets.

Infographic

The B2C Elements of Value
The B2C Elements of Value
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The Elements of Value

Understanding the 30 elements of value for consumers can help companies gain an edge.

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Elements of Value® Insights

What do customers want? Bain's Elements of Value® represent the deeper aspirations behind the purchasing decisions of B2B and B2C customers. Our insights explore the ways companies can go beyond price to offer more value.
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How We've Helped Clients

Sales and Marketing Food Co. jump-starts growth with return to core brands

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Sales and Marketing Preserving donors at the Nature Conservancy

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Sales and Marketing Inspiring retail employees to think and act like owners

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