With an economic downturn underway, leading companies must take action to maximize their sales return on investment. David Burns, David Schottland, Tom Whiteley and Justin Murphy, all partners with Bain's B2B Commercial Excellence group, share insights on how companies can use this time to restructure and ultimately gain market share.
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The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.