With an economic downturn underway, leading companies must take action to maximize their sales return on investment. David Burns, David Schottland, Tom Whiteley and Justin Murphy, all partners with Bain's B2B Commercial Excellence group, share insights on how companies can use this time to restructure and ultimately gain market share.
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As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.