Domenico Azzarello

Domenico Azzarello is a senior partner and leader in our global Customer and Organization practices, as well as a core member of our Telecommunications, Media and Technology practices. He is also a key member of our global research team on loyalty and the Net Promoter System®.

From January 2019 until January 2026, Domenico led Bain in EMEA as Regional Managing Partner (CEO EMEA), responsible for shaping the strategy and leading the operations of our EMEA offices, eight industrial practices, and six centers of competence across EMEA. Under Domenico’s leadership, the region doubled in size, expanded to new markets and was significantly strengthened in our digital and AI capabilities – through acquisitions, ecosystem expansion and, above all, attracting and developing outstanding talent.

Before assuming his EMEA role in February 2019, Domenico was managing partner of our French business.

Domenico has specific expertise in revenue growth, loyalty, customer experience improvement, and leading major corporate restructuring programs. These efforts have included the digital transformation of several global and regional tech/telco players, for which he redesigned the companies’ operations and tech infrastructure to deliver a reinvented customer experience.

Domenico is also an active contributor to our pro bono initiatives, focused on social entrepreneurship.

Prior to joining the firm in 2002, he was one of the key founders of the European telecom practice at another global consulting firm.

In his personal time, Domenico sits on the board of the HEC Business School Foundation. He is fluent in Italian, English and French.