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Domenico Azzarello

Partner, Paris

EMEA regional managing partner and expert on customer experience, loyalty and organization.

Profilo di Domenico



  • Former managing partner of Bain France
  • Key proponent of our "Decision-Driven Organization" approach
  • Nearly two decades' firm experience

Domenico Azzarello is our firm's EMEA regional managing partner, based in Paris.

He is responsible for shaping the strategy and vision for our 21-office network across EMEA, including working with partners to focus on action-oriented, enduring and repeatable results for our clients, overseeing the execution of business plans, and inspiring our leadership and people. 

Before assuming his current role in February 2019, Domenico spent five years as managing partner of our French team.

Prior to that, he was a leader in our global Customer and Organization practices, as well as a core member of our Telecommunications, Media and Technology practices.  He played a major role in developing “Decision Driven Organizations,” our firm's proprietary approach to organization redesign. He is also a key member of our global research team on loyalty and the Net Promoter System®.

He has specific expertise in revenue growth, loyalty and customer experience improvement and in leading major corporate restructuring programs. These efforts include the digital transformation of a global tech/telco player, for which he redesigned the company’s operations and tech infrastructure to deliver a reinvented customer experience.

Domenico is also an active contributor to our pro bono initiatives, focused on education and social entrepreneurship. 

Prior to joining us in 2002, he was one of the key founders of the European telecom practice at another global consulting firm.

In his personal time, Domenico sits on the board of the HEC Business School Foundation. He is fluent in Italian, English and French.

Bain partner Domenico Azzarello discusses "Who's responsible for employee engagement?"

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