Domenico Azzarello is a partner and director based in Bain & Company's Paris office. He is the regional managing partner of Europe, the Middle East and Africa (EMEA).
He is responsible for shaping the strategy and vision for Bain’s 21-office network across EMEA, including working with partners to focus on action-oriented, enduring and repeatable results for our clients, overseeing the execution of business plans and inspiring Bain’s leadership and people.
Domenico is a member of Bain & Company’s global Telecommunications, Media & Technology practices and a leader in the firm’s Customer Strategy & Marketing and Organization practices. He played a major role in developing “Decision Driven Organizations,” Bain & Company’s proprietary approach to organization redesign. He is also a key member of Bain & Company’s global research team on loyalty and the Net Promoter Score®.
He has specific expertise in revenue growth, loyalty and customer experience improvement, leading more than 10 major corporate restructuring programs. These efforts include the digital transformation of a global tech/telco player, for which he redesigned the company’s operations and tech infrastructure to deliver a reinvented customer experience.
Additionally, he has been published and quoted on customer experience and organization in both the French press and international media outlets, including Forbes.
Domenico is a regular contributor to Bain & Company’s pro bono initiatives, focused on education and social entrepreneurship. He also sits on the board of the HEC Business School Foundation.
Prior to joining Bain & Company in 2002, he was one of the key founders of the European telecom practice at another global consulting firm.
He is fluent in Italian, English and French.
- “Breaking the Back of Customer Churn,” Brief, February 2014
- “Who's responsible for employee engagement?,” Brief, December 2013
- “The chemistry of enthusiasm,” Brief, May 2012
- “Can communications services providers earn their customers' love?,” Brief, August 2011
- “What it takes to win with customer experience,” Brief, July 2011