Brief

Succeeding this holiday season despite economic crosswinds

October brought a Halloween scare.

By Darrell Rigby, Kris Miller and Josh Chernoff

First published on noviembre 07, 2011
min read


2011-2012 Retail Holiday Newsletter #2 Consumers are going to make retailers work hard for their dollars this year. October same-store sales posted healthy growth but momentum decelerated from its year-to-date pace. With the economy’s outlook still in question and consumer confidence near recessionary lows, we continue to expect holiday growth to be slower than last year. In this issue, we briefly review key economic indicators, discuss shopping experiences, and explore implications for the retail landscape. We conclude by suggesting some winning approaches for these volatile conditions.

retail-holiday-newsletter-callout

2011-2012 Retail Holiday Newsletter #2

Consumers are going to make retailers work hard for their dollars this year. October same-store sales posted healthy growth but momentum decelerated from its year-to-date pace. With the economy’s outlook still in question and consumer confidence near recessionary lows, we continue to expect holiday growth to be slower than last year. In this issue, we briefly review key economic indicators, discuss shopping experiences, and explore implications for the retail landscape. We conclude by suggesting some winning approaches for these volatile conditions.