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China Retail Trends in the Post–Covid-19 Era

Bain Partner Weiwen Han explores key trends in China’s retail market as the country enters a competitive postpandemic environment.


China Retail Trends in the Post–Covid-19 Era

China possesses a unique advantage as it enters the postpandemic retail world. Weiwen Han, a partner with Bain’s Retail practice, delves into pivotal factors that differentiate China as a dominating retail trendsetter. He explores how the country’s retailers are navigating market trends such as an increasingly diversified consumer base, stricter government regulations, and the growing importance of omnichannel.

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