In Vivo

Healthy convergence

After a decade of failures, convergence—the merging of formerly distinct market segments for pharmaceuticals, diagnostics and medical devices—has become a powerful new growth opportunity in health care.

By Ashish Singh, Chris Zook and Norbert Hueltenschmidt

First published on agosto 02, 2004
min read


After a decade of failures, convergence—the merging of formerly distinct market segments for pharmaceuticals, diagnostics and medical devices—has become a powerful new growth opportunity in health care. Download the Full Report (pdf)