Solution

FRWD®

An industry-revolutionizing standard for digital marketing

Bain & Company acquired FRWD in 2018 to provide our clients with something truly unique: an integrated set of capabilities that helps you propel your growth, achieve significant ROI and develop the in-house skills you need to continually expand your digital marketing mastery. FRWD adds yet another dimension to Vector℠, our state-of-the-art digital delivery platform.

FRWD combines traditionally separate capabilities including data analysis, systems integration, customer personalization, media, and creative into a team that works side-by-side with your team. Accelerated by real-time testing, this unique approach to collaboration propels brand recognition, sales growth and team development, all at the speed of consumer demand.

With nearly 200 marketing professionals based in locations around the globe, FRWD works closely with you to address the toughest marketing challenges.

Discover how the powerful combination of Bain's consulting expertise and FRWD's domain, media, creative and technology capabilites can transform your marketing, and your results

At a Glance

Marketing performance

Since 2018 we've partnered with our clients to generate $649M in in-year savings, with a path to exceed $2.5B by year-end 2021. And we've improved client ROI by an average of 23%.

Creative acceleration

We combine empathy, aesthetic problem solving and quantitative thinking to produce powerful creative that elicits emotion, spurs action and connects brands with buyers’ core beliefs and values.

Capability development

We help your teams build on and accelerate your success through ongoing support that includes sourcing and deploying the right technologies and tools and providing relevant training.