Solution

Digital Marketing

Leveraging deep practitioner expertise to accelerate marketing transformation

Our Experience & Impact

10-25%

increase in marketing ROI

<1 yr

payback on fees

2,100

projects completed worldwide

Our digital marketing consultants apply a rigorous—and proven--top-down/bottom-up approach to provide a clear and actionable roadmap for your teams. We combine big-picture thinking with specific recommendations across every facet of your marketing strategy, to ensure you achieve your full digital marketing potential.

The linchpin of our digital marketing consulting expertise is FRWD®, a global community of 200+ digital marketing experts who partner with our clients (and their agencies) to accelerate meaningful business transformations.

More about FRWD:

Our team members come from leading brands, media agencies, and technology platforms.
They bridge the gap between brand, marketing, strategy, and execution by designing and deploying real-life tests that capture immediate value.
They leave behind powerful tools and technology that your teams can use to further extend your new digital marketing capabilities.
They bring critical hands-on experience in communications planning and audience strategy; media planning and buying; paid digital media; owned media; traditional media; eCommerce and retail media networks; Martech and AdTech; brand strategy/content/design; and measurement/analytics.

Employing a test-and-learn approach across design, lead generation, and other core marketing capabilities, we equip your teams with the skills and know-how they need to set a new standard in digital marketing.

Discover how the powerful combination of Bain's consulting expertise and FRWD's domain, media, creative and technology capabilites can transform your marketing, and your results

At a Glance

Advanced diagnostics

Our channel-specific experts partner with your teams to unlock untapped growth potential, size-the-prize of near term optimization, identifying effectiveness and efficiency gains at a brand and portfolio level.

Marketing acceleration

Actively test hypotheses in the marketplace to drive growth potential, refine strategic prioritization and establish scalable insights and value capture measured in real world business outcomes.

Capability development

Deploy advanced systems, structure, tools and ways of working to help you build repeatable processes and scale your transformation across regions and business units.