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      How we can help

      AI Retail Merchant Assistant

      By combining agentic AI, rich data, and retail best practices, we help you unlock powerful insights that power faster, more confident decisions across the entire merchandising lifecycle.

      AI Retail Merchant Assistant
      • Overview
      • AI Retail Merchant Assistant Applications
      • What to Expect
      • Impact
      • Insights
      • Our Team
      • Related Offerings

      Data powers modern retail decision making; our AI Retail Merchant Assistant turns that data into action. In today’s tough macroeconomic climate, merchants are under pressure to produce profits and unlock new income streams (e.g., retail media) as they navigate rising channel complexity, often while saddled with legacy processes that can’t keep up with this pace of change.

      Many retailers have already invested heavily in tools, dashboards, and analytics; what they need to stay focused on customer needs and business results is simplicity . Our AI Retail Merchant Assistant delivers this by embedding AI into existing workflows and combining proprietary data, third-party sources, and our proven best practices. It supports strategy setting, product selection, supplier negotiations, and pricing and promotion optimization. The result: practical, actionable insights that build on existing capabilities, advance best practices where needed, and harness advanced analytics to create measurable impact across the merchandising lifecycle.

      AI Retail Merchant Assistant Applications

      AI Retail Merchant Assistant Applications

      Successfully embedding AI within your merchandising team goes beyond just adopting new technologies and tools; it requires fundamentally reimagining how work is done. We help you design the processes and workflows that markedly boost efficiency gains.

      Category copilot

      Consolidates data to support planning, category deep dives, trendspotting, and performance tracking

      Customer-led category management

      Aligns assortment decisions with customer needs, highlights must-win subcategories, identifies new potential products, and unlocks incremental margin growth

      Learn More  

      Advanced retail buying

      Streamlines supplier negotiations, ensuring consistent, high-quality outcomes for every buyer, regardless of their experience level

      Learn More  

      Pricing and promotion

      Provides store-level recommendations based on pricing analytics, customer perception, and promotional performance data

      Learn More  

      Inventory and supply chain analytics

      Identifies stock imbalances, aligns buying plans to real-time demand, and connects category strategy with supply-chain operations

      Learn More  

      What to Expect

      What to Expect

      Flexible deployment

      The AI Retail Merchant Assistant can be implemented within Bain-led engagements or scaled independently inside your organization with a range of integration options.

      Targeted insights

      Intelligence helps redirect teams’ efforts toward high-impact, savings-generating activities; improve pricing and promotion precision; and align inventory planning with real-time demand.

      Operational support

      We help you go beyond technology adoption to fully reimagine how work is done, including building capabilities, redesigning processes, and upskilling teams.

      Impact

      Impact

      50-70%

      Average productivity gains for core buying activities

      Insights

      The Future of Retail: Six Disruptions That Could Shape the Next Decade
      Imagining tomorrow’s challenges and opportunities—from AI shopping agents to cross-border M&A.
      Brief
      Retail Efficiency Rewritten: New AI Tools Demand a Second Look at Your Costs
      Tech-enabled cost transformation can ease the mounting pressure on retailer profits.
      Brief
      Data Strategy in Retail: The Gen AI Tipping Point
      A Q&A on the need for an enterprise-wide approach to data and analytics.
      Article

      Our AI Retail Merchant Assistant Experts

      Headshot of Richard Pelz

      Richard Pelz Partner Munich

      Headshot of Marc-André Kamel

      Marc-André Kamel Partner Paris

      Headshot of Wes Janson

      Wes Janson Partner Dallas

      Headshot of Kanaiya Parekh

      Kanaiya Parekh Partner Singapore

      Headshot of Mikey Vu

      Mikey Vu Partner Austin

      Headshot of Jonathan Kuether

      Jonathan Kuether Partner Chicago

      François Vayleux Practice Director Paris

      Related Offerings

      Pricing and Promotions

      Pricing and Promotions

      Our Promotions Accelerator helps drive profitability by combining data-driven analysis and strategy to deliver lasting impact.

      Read more

      Retail Supply Chain Strategy

      Retail Supply Chain Strategy

      The supply chain is a powerful tool for retailers’ many challenges, including delivering the customer value proposition. Our comprehensive approach helps you transform it to not only navigate uncertainty but also boost your bottom line.

      Read more

      Bain Advanced Retail Buying

      Bain Advanced Retail Buying

      Unlock the full value of data with Advanced Analytics so you can grow categories significantly while reducing costs.

      Read more

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