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Interactive

Explore the B2C Elements of Value

What do consumers value? Bain research has identified 30 Elements of Value in four categories.

Interactive

Explore the B2C Elements of Value
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Elements of Value® Insights

What do customers want? Bain's Elements of Value® represent the deeper aspirations behind the purchasing decisions of B2B and B2C customers. Our insights explore the ways companies can go beyond price to offer more value.
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