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Rising Costs, Rising Worries

Inflation has supplanted the pandemic as a top concern for US and European consumers—and has them ready to weather another storm.

By Leah Johns, Amanda Howe, and Lyne Jaroudi

The authors would like to thank Ariel Lerner for her contributions to this work.

Leah Johns

Practice Director, Global Consumer Lab and EMEA Consumer Products, Lisbon
Amanda Howe

Partner, Global Consumer Lab and Innovation & Design, London
Lyne Jaroudi

Practice Manager, Global Consumer Lab, Retail, London

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