Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

We have limited Spanish content available. View Spanish content.

Customer Loyalty in Banking

Bain has been publishing an annual report on customer loyalty in banking for a decade. The reason? Earning loyalty is critical for banks, as it pays off with higher revenues, a lower cost to serve and happier employees. Our insights here explore how banks can make that happen.