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Aaron Gennara Zatelli



Consumer products leader with more than ten years experience supporting business executives to develop innovative solutions to their most challenging management issues.

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  • 10+ years of Consumer Products experience across EMEA, APAC and the Americas
  • Leader of Commercial Excellence in Consumer Products
  • Leading expert in Away From Home Channels

Aaron is a member of the firm's EMEA Consumer Products and Strategy practices.

Since joining Bain in 2011, Aaron has developed significant expertise across the consumer products space working with senior executives and management teams across EMEA, APAC and the Americas to address their key strategic issues.

He has served clients across a broad range of sectors, including soft drinks, coffee, water, wine, confectionery, bakeries, food, baby food and petfood, as well as home and personal care.

His core capabilities are around core brand growth, effective customer and channel strategy and segmentation, business unit strategy, commercial excellence, route-to-market design and commercial operating model.

He has a deep expertise in Away From Home channels, where he co-authored the Bain-Confcommercio (Fipe) point of view, plus multiple articles on the topic.

Aaron also focuses on driving growth agendas through inorganic initiatives such as M&A, business due diligence, post-merger integration and value creation plans, for both corporate and private equity clients.

Throughout recent years, Aaron has developed a solid expertise in leveraging Agile in strategy, as well as the Micro-battle approach to tackle his client most strategic issues.

Aaron holds an MSc in telecommunications engineering, with honours, from University of Trento and he is a certified Scrum Master.

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