- 12+ years in digital analytics and marketing technology applications
- Leader within Bain's martech capability
Betsy is a senior director and expert in our FRWD practice, based in Minneapolis.
Betsy spent more than a decade in digital analytics and marketing technology prior to her tenure at Bain. Since joining, she has co-authored the methodology for analyzing martech ecosystems across Retail, Consumer Products, and Financial Services.
Betsy has worked with a variety of clients across industries, though her recent focus has been on mitigating client risk through future-proofing data ecosystems, while also maximizing the value of their personalization programs throughout turbulent data periods.
In addition to her client work, she is an active member of our Womxn at Bain affinity group and is the President of the Wharton Club of Minnesota.
She holds an MBA from the University of Minnesota - Carlson School and an undergraduate degree from Wharton.