Happy customers quickly become your biggest advocates, reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. I was happy to see quantified evidence of this in a new book, Winning on Purpose, by Fred Reichhheld, creator of the Net Promoter system of management.

In the book, Reichheld outlines seven key strategies, paraphrased and outlined here, to focus on to adopt and build a community of enriched customers that can drive your brand image and your financial returns to the next level