Skip to Content
  • Offices

    Offices

    North & Latin America
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europe & Africa
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    Middle East
    • Doha
    • Dubai
    • Riyadh
    Asia & Australia
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Global

    Select your region and language

    Global
    • Global (English)
    North & Latin America
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europe, Middle East, & Africa
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asia & Australia
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
Bain.com Homepage
Media Center
  • Overview
  • Bain in the News
  • Press Releases
  • Offices
    Main menu

    Offices

    • North & Latin America
      Offices
      North & Latin America
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europe & Africa
      Offices
      Europe & Africa
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • Middle East
      Offices
      Middle East
      • Doha
      • Dubai
      • Riyadh
    • Asia & Australia
      Offices
      Asia & Australia
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Global
    Main menu

    Select your region and language

    • Global
      Select your region and language
      Global
      • Global (English)
    • North & Latin America
      Select your region and language
      North & Latin America
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europe, Middle East, & Africa
      Select your region and language
      Europe, Middle East, & Africa
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asia & Australia
      Select your region and language
      Asia & Australia
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Main menu
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
Media Center
Media Center
  • Industries
    • Industries

      • Aerospace & Defense
      • Agribusiness
      • Chemicals
      • Construction & Infrastructure
      • Consumer Products
      • Financial Services
      • Healthcare & Life Sciences
      • Industrial Machinery & Equipment
      • Media & Entertainment
      • Metals
      • Mining
      • Oil & Gas
      • Paper & Packaging
      • Private Equity
      • Social Impact
      • Retail
      • Technology
      • Telecommunications
      • Transportation
      • Travel & Leisure
      • Utilities & Renewables
  • Consulting Services
    • Consulting Services

      • Customer Experience
      • Sustainability
      • Innovation
      • M&A
      • Operations
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Strategy
      • AI, Insights, and Solutions
      • Technology
      • Transformation
  • Digital
  • Insights
    • Insights

      • Industry Insights
      • Services Insights
      • Bain Books
      • Webinars
      • Bain Futures
      View all Insights
      Featured topics
      • Tariff Response
      • Artificial Intelligence
      • Thriving in Uncertainty
      • Executive Conversations
      • Macro Trends
      • M&A Report
      • Healthcare Private Equity Report
      • Paper & Packaging Report
      • Technology Report
      • CEO's Guide to Sustainability
      • CEO Insights
      • CFO Insights
      • COO Insights
      • CIO Insights
      • CMO Insights
      View all featured topics
  • About
    • About

      • What We Do
      • What We Believe
      • Our People & Leadership
      • Client Results
      • Awards & Recognition
      • Global Affiliations
      Further: Our global responsibility
      • Sustainability
      • Social Impact
      • World Economic Forum
      Learn more about Further
  • Careers
    Popular Searches
    • Agile
    • Digital
    • Strategy
    Your Previous Searches
      Recently Visited Pages

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Press release

      Bain & Company, the inventor of NPS, launches NPSx, a new digital venture focused on customer experience training and certification

      Bain & Company, the inventor of NPS, launches NPSx, a new digital venture focused on customer experience training and certification

      NPSx draws on Bain & Company’s decades of industry leadership in developing the most capable customer experience leaders

      • 25.07.2022
      • min read

      Press release

      Bain & Company, the inventor of NPS, launches NPSx, a new digital venture focused on customer experience training and certification

      BOSTON – July 25, 2022 – Bain & Company today launches NPSx, the first customer experience (CX) training and certification by the leader and inventors of the Net Promoter Score and the Net Promoter System (NPS). NPSx is a new Bain venture to help companies create leading customer experiences through world-class CX technology and training.

      NPSx courses reflect Bain & Company’s extensive client experience, including over 1,600 Net Promoter System and CX projects across regions and industries, and the best of Bain’s learning approach. Each of the CX courses are online, self-paced, on-demand and interactive and take a few hours to complete. After the successful completion of a minimum of five core courses and a certification exam, participants can register to become a Bain-certified CX practitioner.

      NPSx’s courses enable organizations and individuals to develop deep expertise in the most critical CX disciplines including: 

      • CX and Net Promoter Score fundamentals
      • Customer insights and analytics
      • Earned growth and customer economics
      • Customer experience design
      • CX build and execution

      As a course participant and Bain-certified practitioner, participants also get access to an extensive online community of peers and expert practitioners. These communities help participants to solve real customer challenges with the support of other CX leaders from Bain and beyond. 

      “We want to provide customer-obsessed individuals and brands with the very best in innovative CX and NPS training, empowering our customers to deliver great experiences for their own customers,” said Darci Darnell, a Bain & Company partner and global head of its Customer practice. “Our content builds on decades of Bain’s best practice cross-industry experience and follows on the tremendous success of our recent book, Winning on Purpose: The Unbeatable Strategy of Loving Customers.”

      “In today’s world, customer expectations are changing rapidly and the CX function is evolving at the same pace,” said Stanford Swinton, executive vice president and the founder of NPSx. “We want to enable practitioners and organizations to stay ahead of competition and drive growth through customer and employee advocacy. Our courses help companies build a purpose-led culture, set the right corporate standards and develop the most capable customer experience leaders in the industry.”

      Editor's Note: For questions or to arrange an interview, please contact Kirstin Simons at kirstin.simons@bain.com or tel. +31 20 708 6712.

      About NPSx

      NPSx offers standard or customizable packages for your teams or individual practitioners who are looking to upskill or fully certify their organization. To learn more about NPSx’s Training and Certification program and register for the courses, visit NPSx.com or contact us at customersuccess@npsx.com.

      NPSx is the latest digital venture from Bain & Company’s Customer Experience practice. Other ventures include NPS Prism, a CX benchmarking platform that provides actionable insights and analysis to guide the creation of game-changing customer experiences.          

      About Bain & Company

      Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.

      Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry. 

      Featured Experts
      • Headshot of Darci Darnell
        Darci Darnell
        Партнер, Chicago
      Contact Us
      Related Offerings
      • Customer Experience Analytics
      • Customer Insights & Segmentation
      • Net Promoter Score℠
      • NPS®
      Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks and Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

      Bain Insights. Our perspectives on critical issues global businesses face in today's challenging environment, delivered monthly.

      *I have read the Privacy Policy and agree to its terms.

      Please read and agree to the Privacy Policy.
      Bain & Company
      Contact us Sustainability Accessibility Terms of use Privacy Modern Slavery Act Statement Cookie Policy Sitemap Log In

      © 1996-2026 Bain & Company, Inc.