Press release

Bain & Company, the inventor of NPS, launches NPSx, a new digital venture focused on customer experience training and certification

Bain & Company, the inventor of NPS, launches NPSx, a new digital venture focused on customer experience training and certification

NPSx draws on Bain & Company’s decades of industry leadership in developing the most capable customer experience leaders

  • 2022年7月25日
  • min read

Press release

Bain & Company, the inventor of NPS, launches NPSx, a new digital venture focused on customer experience training and certification

BOSTON – July 25, 2022 – Bain & Company today launches NPSx, the first customer experience (CX) training and certification by the leader and inventors of the Net Promoter Score and the Net Promoter System (NPS). NPSx is a new Bain venture to help companies create leading customer experiences through world-class CX technology and training.

NPSx courses reflect Bain & Company’s extensive client experience, including over 1,600 Net Promoter System and CX projects across regions and industries, and the best of Bain’s learning approach. Each of the CX courses are online, self-paced, on-demand and interactive and take a few hours to complete. After the successful completion of a minimum of five core courses and a certification exam, participants can register to become a Bain-certified CX practitioner.

NPSx’s courses enable organizations and individuals to develop deep expertise in the most critical CX disciplines including: 

  • CX and Net Promoter Score fundamentals
  • Customer insights and analytics
  • Earned growth and customer economics
  • Customer experience design
  • CX build and execution

As a course participant and Bain-certified practitioner, participants also get access to an extensive online community of peers and expert practitioners. These communities help participants to solve real customer challenges with the support of other CX leaders from Bain and beyond. 

“We want to provide customer-obsessed individuals and brands with the very best in innovative CX and NPS training, empowering our customers to deliver great experiences for their own customers,” said Darci Darnell, a Bain & Company partner and global head of its Customer practice. “Our content builds on decades of Bain’s best practice cross-industry experience and follows on the tremendous success of our recent book, Winning on Purpose: The Unbeatable Strategy of Loving Customers.”

“In today’s world, customer expectations are changing rapidly and the CX function is evolving at the same pace,” said Stanford Swinton, executive vice president and the founder of NPSx. “We want to enable practitioners and organizations to stay ahead of competition and drive growth through customer and employee advocacy. Our courses help companies build a purpose-led culture, set the right corporate standards and develop the most capable customer experience leaders in the industry.”

Editor's Note: For questions or to arrange an interview, please contact Kirstin Simons at kirstin.simons@bain.com or tel. +31 20 708 6712.

About NPSx

NPSx offers standard or customizable packages for your teams or individual practitioners who are looking to upskill or fully certify their organization. To learn more about NPSx’s Training and Certification program and register for the courses, visit NPSx.com or contact us at customersuccess@npsx.com.

NPSx is the latest digital venture from Bain & Company’s Customer Experience practice. Other ventures include NPS Prism, a CX benchmarking platform that provides actionable insights and analysis to guide the creation of game-changing customer experiences.          

ベイン・アンド・カンパニーについて


ベイン・アンド・カンパニーは、未来を切り開き、変革を起こそうとしている世界のビジネス・リーダーを支援しているコンサルティングファームです。1973年の創設以来、クライアントの成功をベインの成功指標とし、世界39か国64拠点のネットワークを展開しています。クライアントが厳しい競争環境の中でも成長し続け、クライアントと共通の目標に向かって「結果」を出せるように支援しています。ベインのクライアントの株価は市場平均に対し約4倍のパフォーマンスを達成しており、私たちは持続可能で優れた結果をより早く提供するために、様々な業界や経営テーマにおける知識を統合し、外部の厳選されたデジタル企業等とも提携しながらクライアントごとにカスタマイズしたコンサルティング活動を行っています。

商号  : ベイン・アンド・カンパニー・ジャパン・インコーポレイテッド
所在地 : 東京都港区赤坂9-7-1 ミッドタウン・タワー8階
URL   : https://www.bain.co.jp

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks and Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.