Darci Darnell

Partner, Chicago

Head of our global and Americas Customer practice, with extensive experience advising financial services clients on the changing economic and regulatory landscape.




  • Leader of global Customer Strategy & Marketing practice
  • Global Women's Leadership Council Member
  • Experience in Bain's London, San Francisco and New York offices

Darci Darnell is the head of our global and Americas Customer practice and an active member of our Financial Services and Strategy practices. She is based in Chicago.

Darci has nearly two decades of management consulting experience.

She works with clients across a range of industries to address customer strategy and marketing topics, with particular expertise in customer retention strategy, NPS® and employee engagement. She has also led work across various topics in B2B, including segmentation, product line strategy, hothouse prototyping and business unit strategy. 

"When companies have employees who are engaged—who are eager to put their discretionary energy, creativity, and enthusiasm to work—the companies grow faster."
Darci Darnell

Within the financial services industry, Darci advises clients in the payments, banking, insurance, consumer lending, credit cards and mortgage lending sectors. She has worked with clients in a range of additional industries, including consumer products, healthcare and technology. She regularly provides expert advice on the changing economic and regulatory landscape and its impact on corporate and business unit strategy in financial services. She also has extensive experience in merger integration, customer experience and loyalty and performance improvement.

In addition, Darci is a leader of our gender parity initiatives and sits on our Global Women's Leadership Council. She regularly speaks and participates in women's networking events. 

Darci has worked in our London, San Francisco and New York offices. Prior to joining us in 2000, she was a principal consultant for another global firm across North America and Asia, notably South Korea. She also worked in the Office of the Chairman for Dell.

Apart from work, she is an active investor in the fitness and technology services industries.

Darci holds an MBA from The Tuck School at Dartmouth College, as well as a B.S. in Business Administration, with honors, from Washington University in St. Louis.

She passed the CPA exam in 1995.