We have limited Russian content available. View Russian content.


Game Changers: The Insurgent Consumer Brands Playbook

Bain’s Navneet Chahal and DSG Consumer Partners’ Hariharan Premkumar discuss how insurgent brands in India can grow in a capital-efficient and profitable manner.


Game Changers: The Insurgent Consumer Brands Playbook

India’s emerging consumers—both Gen Z and millennials—demand more, better, and faster. To serve their needs, a new breed of consumer brands has emerged. We define them as “insurgent consumer brands.” These brands operate with a sense of insurgency and are on track to capture an outsized share of growth in consumption. These brands have a clear sense of purpose and are winning the hearts of underserved customers in India.

In this webinar, Navneet Chahal, a partner with Bain’s Consumer Products, Retail, and Customer practices, and Hariharan Premkumar, managing director at DSG Consumer Partners, discuss the playbook for insurgent brands to grow in a capital-efficient and profitable manner, while highlighting the emerging consumer themes and archetypes that insurgents can tap early to drive disproportionate growth.

Register for our webinars

Sign up for upcoming webinars with Bain experts, and watch previous recordings of conversations on topics that matter to your business.


Хотите продолжить обсуждение?

Мы помогаем мировым лидерам бизнеса решать самые сложные проблемы и находить наилучшие возможности. Работая вместе, мы добиваемся устойчивых положительных изменений и результатов.