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      Brief

      Пять шагов для запуска нового продукта

      Пять шагов для запуска нового продукта

      В медийном шуме крайне сложно запускать новые продукты, функции и бренды. Вот какие компетенции необходимо совершенствовать маркетологам, чтобы успешно выводить на рынок новые продукты.

      Лаура Бьодин, Лаурен Фути, Бет Майерс

      • min read
      }

      Brief

      Пять шагов для запуска нового продукта
      ru
      Резюме
      • Правильный вывод на рынок вашего нового продукта, услуги или бренда сейчас имеет большее значение для долгосрочного успеха, чем когда-либо раньше. Однако сегодня это гораздо более сложная задача из-за множества новых маркетинговых предложений.
      • Лидеры в вопросах запуска продуктов, услуг и брендов научились прорываться сквозь шумовую маркетинговую завесу, фокусируясь на мастерстве в пяти важнейших сферах.

      • Эти сферы разнообразны — от поиска подлинного и непохожего на других собственного голоса до расходования значительной части бюджета на старт еще до даты запуска.

      • Использование правильных стратегий может привести к двукратному увеличению годового роста доходов бренда в целом.

      Полная версия на английском языке доступна на сайте Bain.com 

      Authors
      • Headshot of Laura Beaudin
        Laura Beaudin
        Партнер, San Francisco
      • Headshot of Lauren Foote
        Lauren Foote
        Партнер, Boston
      • Headshot of Beth Myers
        Beth Myers
        Партнер, Seattle
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