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Sarah Dey Burton

Head of ADAPT, San Francisco


Sarah Dey Burton is the leader of ADAPT, Bain's Advanced Digital and Product Team, based in the firm's San Francisco office.  

Sarah is a leader in Bain's Digital practice, which covers a number of areas: customer experience transformation, customer loyalty and Net Promoter SystemSM, employee inspiration, commercial excellence, pricing, marketing and brand strategy. She works across all verticals and in B2B and B2C.

Sarah has deep passion for customer experience design, is Stanford certified in Design Thinking and is an advisory expert across many topics related to customer centric organic growth. She has authored articles in digital transformation, the future of sales and employee inspiration.

Sarah started her career at Bain in Toronto, and transferred to the Sydney office. She left Bain and did a ten year stint at Gap Inc. in San Francisco where she held a number of roles, primarily as Special Assistant to the President of Gap brand global. She worked in Corporate Strategy, ran customer insights for the International Division, was a Marketing Brand Manager and helped to shape the strategy for Gap Foundation.

Outside of Bain, Sarah is an advisor to Sugarbowl Ski Foundation. She sits on the board of ASAP, an organization focused on giving underserved youth the support they need to get into college and most importantly, to persist through graduation.

Sarah earned an MSc from The London School of Economics in England, UK. She received a BSc in political science with honours from McGill University in Montreal, Canada.

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