Xin’s recent client engagements have spanned sectors including mobile devices, semiconductors and components, handsets and railway and passenger transportation. Throughout these initiatives, he has focused on the Net Promoter System (NPS®), customer strategy and marketing, M&A and divestitures, and strategy.
Prominently, he has led multiple projects to support a leading smartphone brand in market expansion across Europe and Latin America.
Apart from his client work, Xin is the Greater China consultant class program manager, handling consultants' end-to-end development, including recruiting, training, professional development (PD) support and the like.
He holds both master’s and bachelor’s degrees from Peking University.