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Aura℠

Aura℠

Aura simplifies global workforce data and delivers actionable and personalized insights to your business.

Aura℠

We believe that the most important asset of any company is human capital.

However, traditional global workforce data is fragmented and difficult to access. It requires intensive effort to clean, transform, and aggregate disconnected data points to bring meaning. So we created a platform that provides workforce insights quickly and efficiently.

Meet Aura

Meet Aura

Founded by Bain & Company, Aura is a SaaS platform for all things workforce: benchmarking companies, discovering industry trends, and identifying risks and opportunities.

Why Aura

Why Aura

With speed and precision, Aura creates an all-encompassing portrait of a company's workforce base. In just minutes, Aura can provide critical data to support your investment thesis, revealing insights about a target's workforce. Whether you are screening five companies or fifty, Aura can source, analyze, and visualize any workforce benchmarks you need.

We've helped a variety of clients, including private equity and venture capital firms, by using our large dataset of:

Our platform helps clients make better-informed decisions on topics such as:
  • Workforce insights including headcount growth, attrition rates, etc.
  • Organizational capability assessments
  • Sources of talent
  • Competitive benchmarking
  • Workforce signals to monitor company performance
  • Impacts of emerging industry trends such as GenAI

 

What to Expect

What to Expect

Insights from Aura

Insights from Aura

How GenAI will revolutionize the workforce: Automation vs. Augmentation

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The rapid advancement of technology has ushered in an era of unprecedented change, challenging traditional notions of work and the role of human employees.

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ChatGPT Effect: A Data-Driven Dive into the AI Hiring

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In the ever-evolving landscape of AI job market trends, it has become increasingly undeniable that the rise of artificial intelligence in general, and breakthroughs like ChatGPT in particular, are driving significant changes in hiring patterns.

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How did Apple do it?

 

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Apple has maintained a highly efficient workforce size in relation to company turnover. With ~0.4 FTEs per million dollars of revenue at the end of 2022, this is favorable compared with peers, with only Google having a similarly lean workforce.

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Meet the Aura Team

Aura℠ is a service mark of Bain & Company, Inc.