Dr. Eric Zayer
Partner,
Vice Leader for Advanced Manufacturing & Services in DACH, Automotive & Mobility Leader for EMEA
About Dr. Eric
Dr. Eric Zayer leads our EMEA Automotive & Mobility practice. He is also Vice Leader of Bain's Advanced Manufacturing & Services practice in Germany, Austria, and Switzerland (DACH).
Eric has nearly two decades of management consulting experience, specializing in large-scale transformations across the automotive value chain, including growth strategy and sales, customer service and strategy as well as engineering, research and development. His expertise spans passenger car and commercial vehicle manufacturers, engineering service providers, rental companies, dealers, and electric vehicle charging solution providers.
Eric holds a Ph.D. and a business degree from WHU – Otto Beisheim School of Management.
Recent Insights
- “European Truck Market Outlook 2026,” Brief, Σεπτέμβριος 2026
- “Technology Is Radically Reshaping Auto Economics,” Brief, Οκτώβριος 2025
- “Inside Germany's Evolving Electric Vehicle Market,” Article, Σεπτέμβριος 2025
- “How German Dealers View EVs and Chinese OEM Competition,” Webinar, Σεπτέμβριος 2025
- “Road to IAA: Tech-Induced Cost Reduction,” Webinar, Ιούνιος 2025