Eric Zayer

Dr. Eric Zayer is a senior partner and leader of our EMEA Automotive & Mobility practice.

He has 15+ years of management consulting experience, focusing on advising clients in the automotive industry, He specializes in large-scale transformations and has broad experience across the full automotive value chain, with focus on strategy, sales & service but also R&D.

In recent years, Eric has also increasingly become active in consulting on new mobility and digital business models in the auto industry and beyond. He is very familiar with leveraging new technologies like AI and advanced analytics for his clients and has built several smart data-driven tools that help clients better steer their sales and after-sales.

Eric is an active contributor to leading insights around the future of automotive retail and electric vehicle charging. Additionally, he is an author of Bain’s Truck Study, which has significantly influenced industry standards and development.

In addition to his client work, Eric drives our BEST Case Experience initiative in DACH, which focuses on ensuring sustainable lifestyles and adherence to our firm's values.

Eric holds both doctoral and graduate business degrees from the WHU Otto-Beisheim School of Management.

He lives in Munich with his wife and son.