By growing up in an era of digital transformation and change, Gen Z has developed an interconnected and fluid way of processing the world, rather than digesting it through a binary framework. Bain Retail partners and leaders from Depop and Vogue break down the findings of a recent survey conducted by Bain and Depop, and discuss what brands can do to engage and connect with young consumers.
Empathy, Awareness, and Fluidity: How Generation Z Is Making its Mark on Fashion
Brands need to listen to the non-binary thinking of consumers in their teens and early twenties, according to a report by Depop and Bain & Company.
Register for our webinars
Sign up for upcoming webinars with Bain experts, and watch previous recordings of conversations on topics that matter to your business.