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How Gen Z’s Empathy, Awareness, and Fluidity Are Transforming Business as Usual

Experts from Bain, Depop, and Vogue discuss what recent survey findings tell brands about the next generation of consumers.

Webinar

How Gen Z’s Empathy, Awareness, and Fluidity Are Transforming Business as Usual
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By growing up in an era of digital transformation and change, Gen Z has developed an interconnected and fluid way of processing the world, rather than digesting it through a binary framework. Bain Retail partners and leaders from Depop and Vogue break down the findings of a recent survey conducted by Bain and Depop, and discuss what brands can do to engage and connect with young consumers.  

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Empathy, Awareness, and Fluidity: How Generation Z Is Making its Mark on Fashion

Brands need to listen to the non-binary thinking of consumers in their teens and early twenties, according to a report by Depop and Bain & Company.

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