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This maker of strollers, car seats, and related accessories developed a detailed carbon reduction roadmap. We helped them define their key areas of focus, which include:
Reduce. Switch to bio-based engineering plastics and fabrics made from recycled content. Bugaboo's factory now runs on green energy and its trucks use biofuels.
Reuse. Embrace modular design and a closed-loop approach to make products from renewable and recycled content and extend product life cycles.
Rebalance. View sustainability initiatives not as costs but as selling points that appeal to consumers and retailers, and build this view into the business model and value chain.
By focusing on CO2 emissions, Bugaboo is on track to achieve a reduction equivalent to the carbon footprint of 15,000 households.