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      How we can help

      Sales Play System®

      Good teams play, but great teams run a system of plays. Sales Play System unites your people, processes and technology into a powerful go-to-market approach that builds pipeline and maximizes opportunities. The result: consistent, sustainable growth.

      Sales Play System®
      • Overview
      • Qué esperar
      • Get Started
      • Client Results
      • A Closer Look at the Sales Play System

      Every B2B company wants to grow. They craft strategies, buy the latest sales technologies, and assure investors that they will achieve consistent, sustainable growth.But those commitments prove hard to meet.

      The problem is often a weak connection between go-to-market strategy and frontline execution. We have helped thousands of companies turn that around. By putting sales plays at the heart of their go-to-market approach, companies can bridge that gap. Sales plays are the golden thread that connects strategy and execution, aligning your product, sales, and marketing teams into a cohesive, data-driven system that brings your core value proposition to life for your customers, consistently and compellingly.

      This system will help you overcome the most common roadblocks to consistent growth: a lack of market intelligence, a poorly articulated value prop, a focus on sales effort versus execution, inconsistent coaching, weak data and systems integration, and misalignment between core functions.

      Qué esperar

      Qué esperar

      Predictability and control

      Achieve a more purposeful and intelligent revenue rhythm that enables you to meet and beat your numbers, quarter after quarter.

      Effective automation

      Harness the full power of your sales technologies. Companies that use Sales Play System are 4x more likely to see productivity lifts from their investments in sales technology.

      Team engagement

      Align and energize your commercial functions into a single, highly effective, and accountable team that focuses on customer needs and avoids finger-pointing.

      Real results

      Achieve high ROI and create meaningful feedback loops that drive continuous improvement, enabling you to achieve sustainable revenue and share growth.

      Get Started

      Get Started

      Fast, accurate, and free: Our Maturity X-Ray helps you understand your point of departure.

      Five minutes, ten questions, to see where you stand across all five dimensions of the Sales Play System. Simply submit this form to request a free survey. We’ll follow up shortly on potential next steps.

      You can expect results in one week or less.

      Client Results

      Go-to-Market Strategy

      New Data-Driven Channel Strategy Fuels a Manufacturer’s Immediate Profitability and Growth Potential
      The company’s data-driven approach increased sales opportunities and improved its bottom line.

      Sales and Marketing

      Our Pricing Volatility Playbook Helped a Market Leader Preserve Margins
      IndustrialCo’s customers held a distinct bargaining edge, until the company turned to us for help.
      read more

      Insights

      Sales and Marketing
      The Sales Playbook of Successful B2B Teams
      High-performing B2B companies are increasingly using sales plays driven by data to create and win opportunities and customers.
      HBR.org
      AI, Insights, and Solutions
      Executive Survey: AI Moves from Pilots to Production
      As AI becomes a top priority, businesses are scaling faster, seeing more impact—and preparing for disruption.
      Brief
      AI, Insights, and Solutions
      Better Questions, Better Sales Calls
      Top reps dig deep even when the deal doesn’t close on the first contact.
      Snap Chart
      Sales and Marketing
      Growth Leaders Redefine Productivity
      Bain partners share how today's top companies are turning efficiency into strategic advantage.
      Webinar
      read more

      A Closer Look at the Sales Play System

      Sales Play System®: Level Up Your Sales Execution

      Orchestrate all the components of your sales approach into a single system that meets customers' needs and ensures you hit your number, every time.

      How to Unlock the Power of Your Sales Technology

      Winning companies invest in 11+ sales technologies and get more value from their investments.

      Our Team

      Headshot of Jordan Lee

      Jordan Lee Partner San Francisco

      Headshot of Randy Huey

      Randy Huey Partner Austin

      Headshot of Jamie Cleghorn

      Jamie Cleghorn Partner Chicago

      Headshot of Eliza Kennedy

      Eliza Kennedy Partner Boston

      Headshot of Sushant Khandelwal

      Sushant Khandelwal Partner New York

      Headshot of Jens Friis Hjortegaard

      Jens Friis Hjortegaard Partner Copenhagen

      Headshot of Srikumar Ramanathan

      Srikumar Ramanathan Partner London

      Headshot of Amanda Chin

      Amanda Chin Partner Kuala Lumpur

      Coro®

      Coro is a breakthrough suite of digital solutions that aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be.

      View coro

      Related Offerings

      MoneyMap®

      MoneyMap®

      To win in today’s market you need a clear view of where the opportunity lies. MoneyMap, part of our Coro® suite of digital solutions, offers the comprehensive, granular visibility you need to up-sell, cross-sell and capture new business across complex customer segments.

      Read more

      Sales Compensation

      Sales Compensation

      The right sales compensation plan can spur performance like nothing else, yet few leaders believe their plans are truly effective. Sales Compensation Booster analyzes the key issues that affect compensation so you can design an exceptional plan.

      Read more

      B2B Pricing

      B2B Pricing

      Improve across five core capabilities to transform your pricing performance and boost your bottom line.

      Read more

      B2B Pricing KPI Database

      B2B Pricing KPI Database

      Plasma is a powerful price benchmarking platform that analyzes your pricing practices across more than 30 critical KPIs, helping you make faster, better decisions and improve every facet of your pricing strategy. 

      Read more
      see more

      Want to continue the conversation

      We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results

      Sales Play System®, Elements of Value®, MoneyMap®, and Coro® are registered trademarks of Bain & Company, Inc.

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