Every B2B company wants to grow. They craft strategies, buy the latest sales technologies, and assure investors that they will achieve consistent, sustainable growth. But those commitments often prove hard to meet.
The problem is often a weak connection between go-to-market strategy and frontline execution. We have helped thousands of companies turn that around. By putting sales plays at the heart of their go-to-market approach companies can bridge that gap. Sales plays are the golden thread that connects strategy and execution, aligning your product, sales and marketing teams into a cohesive, data-driven system that brings your core value proposition to life for your customers, consistently and compellingly.
This five-part system will help you overcome the most common roadblocks to consistent growth: a lack of market intelligence, a poorly articulated value prop, a focus on sales effort versus execution, inconsistent coaching, weak data and systems integration, and misalignment between core functions.