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Sales Play System℠

Good teams play, but great teams run a system of plays. Sales Play System unites your people, processes and technology into a powerful go-to-market approach that builds pipeline and maximizes opportunities. The result: consistent, sustainable growth.

Sales Play System℠

Every B2B company wants to grow. They craft strategies, buy the latest sales technologies, and assure investors that they will achieve consistent, sustainable growth. But those commitments prove hard to meet. 

The problem is often a weak connection between go-to-market strategy and frontline execution. We have helped thousands of companies turn that around. By putting sales plays at the heart of their go-to-market approach, companies can bridge that gap. Sales plays are the golden thread that connects strategy and execution, aligning your product, sales, and marketing teams into a cohesive, data-driven system that brings your core value proposition to life for your customers, consistently and compellingly.

This system will help you overcome the most common roadblocks to consistent growth: a lack of market intelligence, a poorly articulated value prop, a focus on sales effort versus execution, inconsistent coaching, weak data and systems integration, and misalignment between core functions.

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What to Expect

What to Expect

Dreamforce 2021

Bain is excited to be a presenter at Salesforce's flagship Dreamforce conference. Learn more about our experts at the program and explore our curated thought leadership for event attendees.

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Client Results

The Sales Playbook of Successful B2B Teams

High-performing B2B companies are increasingly using sales plays driven by data to create and win opportunities and customers.

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Our Team


Coro is a breakthrough suite of digital solutions that aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be.

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We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results