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Harvard Business Review

Strategy-Making in Turbulent Times

Strategy-Making in Turbulent Times

A dynamic new model.

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Strategy-Making in Turbulent Times
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This article originally appeared in Harvard Business Review

In crafting strategy, companies often struggle to cope with volatility. Using the traditional strategic-planning model, managers attempt to forecast how markets will evolve and competitors will respond, and then define a multiyear plan for winning in that future state. The organization is then called upon to execute that plan. Performance is routinely monitored, ostensibly to keep everyone on track.

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Brief

How to Breathe New Life into Strategy

Fixed-cycle is out. Dynamic, adaptive and connective is (finally) in.

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