Harvard Business Review

Strategy-Making in Turbulent Times

A dynamic new model.

Von Michael Mankins und Mark Gottfredson

First published on August 16, 2022
Min. Lesezeit


This article originally appeared in Harvard Business Review. In crafting strategy, companies often struggle to cope with volatility. Using the traditional strategic-planning model, managers attempt to forecast how markets will evolve and competitors will respond, and then define a multiyear plan for winning in that future state. The organization is then called upon to execute that plan. Performance is routinely monitored, ostensibly to keep everyone on track. Read the full article in Harvard Business Review (subscription may be required). Brief How to Breathe New Life into Strategy Fixed-cycle is out. Dynamic, adaptive and connective is (finally) in. Harvard Business Review Webinar Strategy-Making in Turbulent Times Bain partners Michael Mankins and Mark Gottfredson led a live HBR webinar on a new approach and mindset for making strategic decisions.

This article originally appeared in Harvard Business Review.

In crafting strategy, companies often struggle to cope with volatility. Using the traditional strategic-planning model, managers attempt to forecast how markets will evolve and competitors will respond, and then define a multiyear plan for winning in that future state. The organization is then called upon to execute that plan. Performance is routinely monitored, ostensibly to keep everyone on track.

Read the full article in Harvard Business Review (subscription may be required).