Peder Tuborgh, Arla Foods: Why Our Values Are Not For Discussion

What can a CEO of a firm learn from a milk co-op? 

Peder Tuborgh joined Arla Foods as a marketeer, so no one expected that his first move as CEO would be to unite most of the company’s 100 brands under one name. But Peder’s purpose was clear. He built a shared conviction within Arla and developed a value proposition that has guided the company through two decades of turbulence and landmark mergers, all whilst driving relentless growth. Needless to say, there is a lot we can learn from the way Peder leads at Arla. 

Join host Jimmy Allen of Bain & Company and Peder as they discuss the importance of focusing on volume growth, the power of thinking beyond the boundaries of a firm, and how Peder balances his ingenious value framework to build resilience within his team. 

Peder emphasizes the dangers of looking too far into the future. Does a ten-year mindset take away from the work we’re doing today? How can leaders combine today’s values with tomorrow’s goals to build a company that can thrive in turbulence? 

This is a conversation about value building and people driven leadership that redefines what strategy means.